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Q:

Net Promoter Score: Benchmarking

Asked on 22 July

We've recently started tracking our NPS (net promoter score) for our Web site. When compared to the insurance industry our NPS score is about the same, but we don't believe this is a fair comparison as we are a utilities company.


We're interested in learning two things:

  • What are other utilities companies' average NPS scores?
  • Against what industries do other utilities benchmark their NPS scores?


This will help give us some context as to where we are and where we should strive to be.


Thanks! 

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