Asked on 24 January
Can anyone recommend a strong predictive modeling vendor with whom they've worked? We're looking to develop a predictive/segmentation model of consumer households, using a variety of internal data and appended external data, to predict which households are best and worst targets for our media products. Our target is U.S. households in urban markets.
Have you had a good experience with a company that provides this type of service? Any thoughts would be appreciated.
Topic: Strategic Research
Members of this group share their recommendations and past experiences with market research suppliers. Peers provide feedback on specific vendors that they have worked with and provide supplier leads to those looking to identify partners for their own research projects.
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Gail Hankin Research Analyst
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