Asked on 24 January
Can anyone recommend a strong predictive modeling vendor with whom they've worked? We're looking to develop a predictive/segmentation model of consumer households, using a variety of internal data and appended external data, to predict which households are best and worst targets for our media products. Our target is U.S. households in urban markets.
Have you had a good experience with a company that provides this type of service? Any thoughts would be appreciated.
Topic: Strategic Research
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Michael Wang Analyst
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